We handle all aspects of production, from early creative consulting to final delivery. Whether it's a micro or mega-budget, we simplify the process while ensuring top-quality craftsmanship. With extensive experience in complex campaigns, we effectively assess risks and rewards for clients and leverage our vendor relationships for preferred rates.

We bring concepts to life across diverse media—TV, social, out-of-home, events, corporate videos, AR, activations, radio, and print. Using the latest technology and platform expertise, we optimize each deliverable for maximum engagement and ROI. GLP also covers all music needs, from brand mnemonics to licensed tracks and original compositions.

Our business managers specialize in contract negotiations across talent and music—including union/non-union actors, celebrities, models, athletes, influencers, and musicians. We handle licensing and content clearance for music, user-generated content, and various IP and offer talent payroll and usage tracking to ensure seamless protection for our clients.

Agencies and brands sometimes face production barriers due to conflicts of interest or union status. For instance, an agency client may request content that conflicts with obligations to another client, or you may need to work with SAG talent but lack the signatory status. In such cases, Grey Label can act as your private-label production department, clearing these obstacles and enabling you to produce the needed work.

When time is tight, budgets are lean, or a small crew is needed, in-house content creation can provide a fast, cost-effective solution. We leverage our network of local producers, talent, and crew to nimbly produce small-scale content like testimonials, product demos, social media, photography, and animation, as well as editorial and animation services for concept videos, presentations, and RFPs.